Collection Items: Taylor C Raymond

Taylor C Raymond

Here is a collection of works by Taylor C Raymond.

A comparative analysis of Japanese and U.S. attitudes toward direct marketing.

by Maynard, Michael.
Published 1996

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.

by Bang, Hae-Kyong.
Published 2004

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands.

by Becker-Olsen, Karen.
Published 2011

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence.

by Myers, Matthew.
Published 2000

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Advertising and its effect on industrial concentration: a contingency perspective.

by Taylor, Charles.
Published 1996

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter.

by Taylor, Charles.
Published 2002

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance.

by Okazaki, Shintaro.
Published 2006

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

An analysis of product category restrictions in advertising in four major East Asian markets.

by Taylor, Charles.
Published 2000

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations.

by Schwaiger, Manfred.
Published 2010

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Asian americans in magazine advertising: Portrayals of the 'Model Minority'.

by Taylor, Charles.
Published 2005

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Asian-americans: Television advertising and the 'Model Minority' stereotype.

by Taylor, Charles.
Published 1997

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan.

by Taylor, Charles.
Published 2000

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Business perceptions of the role of billboards in the U.S. economy.

by Taylor, Charles.
Published 2003

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Can comparative advertising be effective in Germany? A tale of two campaigns.

by Schwaiger, Manfred.
Published 2007

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Comment on 'American Media and the smoking-related behaviors of Asian adolescents'.

by Taylor, Charles.
Published 2003

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Cross-national market segmentation in the fashion industry: A study of European, Korean, and U.S. consumers.

by Ko, Eunju.
Published 2007

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials.

by Miracle, Gordon.
Published 1992

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes.

by Capella, Michael.
Published 2009

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Does having a market orientation lead to higher levels of relationship commitment and business performance?Evidence from the Korean robotic industry.

by Taylor, Charles.
Published 2008

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

Cover Image

Editorial- The six principles of digital advertising.

by Taylor, Charles.
Published 2009

In collection: Taylor C Raymond

Get full text
Villanova Faculty Authorship

1
2
3
Next »
[3]