Collection Items: Taylor C Raymond :: Digital Library@Villanova University

Taylor C Raymond

Taylor C Raymond

Here is a collection of works by Taylor C Raymond.

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Summary:	Here is a collection of works by Taylor C Raymond.

1

A comparative analysis of Japanese and U.S. attitudes toward direct marketing.

by Maynard, Michael., Taylor, Charles.
Published 1996
In collection: Taylor C Raymond

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2

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.

by Bang, Hae-Kyong., Raymond, Mary., Taylor, Charles., Moon, Young Sook.
Published 2004
In collection: Taylor C Raymond

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3

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands.

by Becker-Olsen, Karen., Taylor, Charles., Hill, Ronald., Yalcinkaya, Goksel.
Published 2011
In collection: Taylor C Raymond

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4

Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence.

by Myers, Matthew., Calantone, Roger., Page, Thomas., Taylor, Charles.
Published 2000
In collection: Taylor C Raymond

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5

Advertising and its effect on industrial concentration: a contingency perspective.

by Taylor, Charles., Shaoming, Zou., Ozsomer, Aysegul.
Published 1996
In collection: Taylor C Raymond

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6

Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter.

by Taylor, Charles., Bonner, Greg., Dolezal, Michael.
Published 2002
In collection: Taylor C Raymond

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7

Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance.

by Okazaki, Shintaro., Taylor, Charles., Zou, Shaoming.
Published 2006
In collection: Taylor C Raymond

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8

An analysis of product category restrictions in advertising in four major East Asian markets.

by Taylor, Charles., Raymond, Mary.
Published 2000
In collection: Taylor C Raymond

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9

Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations.

by Schwaiger, Manfred., Sarstedt, Marko., Taylor, Charles.
Published 2010
In collection: Taylor C Raymond

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10

Asian americans in magazine advertising: Portrayals of the 'Model Minority'.

by Taylor, Charles., Landreth, Stacy., Bang, Hae-Kyong.
Published 2005
In collection: Taylor C Raymond

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11

Asian-americans: Television advertising and the 'Model Minority' stereotype.

by Taylor, Charles., Stern, Barbara.
Published 1997
In collection: Taylor C Raymond

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12

Attitudes toward direct marketing and its regulation: A comparison of the United States and Japan.

by Taylor, Charles., Franke, George., Maynard, Michael.
Published 2000
In collection: Taylor C Raymond

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13

Business perceptions of the role of billboards in the U.S. economy.

by Taylor, Charles., Franke, George.
Published 2003
In collection: Taylor C Raymond

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14

Can comparative advertising be effective in Germany? A tale of two campaigns.

by Schwaiger, Manfred., Rennhak, Carsten., Taylor, Charles., Cannon, Hugh.
Published 2007
In collection: Taylor C Raymond

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15

Comment on 'American Media and the smoking-related behaviors of Asian adolescents'.

by Taylor, Charles., Bonner, P Greg.
Published 2003
In collection: Taylor C Raymond

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16

Cross-national market segmentation in the fashion industry: A study of European, Korean, and U.S. consumers.

by Ko, Eunju., Kim, Eunyoung., Taylor, Charles., Kim, Kyung Hoon., Kang, Ie Jeong.
Published 2007
In collection: Taylor C Raymond

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17

Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials.

by Miracle, Gordon., Chang, Kyu Yeol., Taylor, Charles.
Published 1992
In collection: Taylor C Raymond

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18

Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes.

by Capella, Michael., Taylor, Charles., Campbell, Randall., Longwell, Lance.
Published 2009
In collection: Taylor C Raymond

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19

Does having a market orientation lead to higher levels of relationship commitment and business performance?Evidence from the Korean robotic industry.

by Taylor, Charles., Kim, Kyung Hoon., Ko, Eunju., Park, Myung Hwan., Kim, Dong Ryul., Moon, Hak II.
Published 2008
In collection: Taylor C Raymond

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20

Editorial- The six principles of digital advertising.

by Taylor, Charles.
Published 2009
In collection: Taylor C Raymond

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