Author Search Results

Who standardizes advertising more frequently, and why do they do so? A comparison of U.S. and Japanese subsidiaries' advertising practices in the European Union.

by Taylor, Charles.
Published 2005

In collection: Taylor C Raymond

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Villanova Faculty Authorship

What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets.

by Okazaki, Shintaro.
Published 2006

In collection: Taylor C Raymond

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Villanova Faculty Authorship

Market convergence and advertising standardization in the European Union.

by Okazaki, Shintaro.
Published 2007

In collection: Taylor C Raymond

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Villanova Faculty Authorship

Measuring soft-sell versus hard-sell advertising appeals.

by Okazaki, Shintaro.
Published 2010

In collection: Taylor C Raymond

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Villanova Faculty Authorship

Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance.

by Okazaki, Shintaro.
Published 2006

In collection: Taylor C Raymond

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Villanova Faculty Authorship

Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers.

by Okazaki, Shintaro.
Published 2010

In collection: Taylor C Raymond

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Villanova Faculty Authorship