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The impact of information level on the effectiveness of U.S. and Korean television commercials.
by Taylor, Charles.
Published 1997
In collection: Taylor C Raymond
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The impact of brand differentiating messages on the effectiveness of Korean advertising.
by Taylor, Charles.
Published 1994
In collection: Taylor C Raymond
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Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials.
by Miracle, Gordon.
Published 1992
In collection: Taylor C Raymond
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NOT Subject: Donnelly, Eleanor C. (Eleanor Cecilia), 1838-1917 NOT Subject: Hayes, Patrick Barry, 1809-1863 NOT Subject: Washington (D.C.) NOT Subject: Hermeneutics -- Religious aspects -- Christianity NOT Other: Okazaki, Shintaro Author: Miracle, Gordon.
Author
Miracle, Gordon.
3 Taylor, Charles.
2 Wilson, R Dale.
1 Chang, Kyu Yeol.
Language
3 English
Collection
3 Villanova Digital Collection

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The Digital Library strives to provide access to its collections and resources to the Villanova University community and the global community of scholars, subject to any intellectual property or other restrictions on use. Certain materials, such as historical documents, handwritten materials, and foreign language materials, present unique accessibility challenges and formatting limitations. If you are experiencing difficulties in accessing, viewing, or navigating the Digital Library, please contact us at digitallibrary@villanova.edu or 610.519.5271.

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