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An analysis of product category restrictions in advertising in four major East Asian markets.

by Taylor, Charles.
Published 2000

In collection: Taylor C Raymond

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Villanova Faculty Authorship

Shifting advertising appeals in Taiwan.

by Shao, Alan.
Published 1999

In collection: Taylor C Raymond

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Villanova Faculty Authorship

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.

by Bang, Hae-Kyong.
Published 2004

In collection: Taylor C Raymond

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Villanova Faculty Authorship