Author Search Results

Selecting international modes of entry and expansion.

by Osland, Gregory.
Published 2001

In collection: Taylor C Raymond

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Market convergence and advertising standardization in the European Union.

by Okazaki, Shintaro.
Published 2007

In collection: Taylor C Raymond

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The EXPERF scale: A cross-national generalized export performance measure.

by Zou, Shaoming.
Published 1997

In collection: Taylor C Raymond

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The effect of cigarette advertising bans on consumption.

by Capella, Michael.
Published 2008

In collection: Taylor C Raymond

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Art for the sake of the corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations.

by Schwaiger, Manfred.
Published 2010

In collection: Taylor C Raymond

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Measuring soft-sell versus hard-sell advertising appeals.

by Okazaki, Shintaro.
Published 2010

In collection: Taylor C Raymond

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Shifting advertising appeals in Taiwan.

by Shao, Alan.
Published 1999

In collection: Taylor C Raymond

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Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials.

by Miracle, Gordon.
Published 1992

In collection: Taylor C Raymond

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Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes.

by Capella, Michael.
Published 2009

In collection: Taylor C Raymond

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Academic insights: An application of multiple-group causal models in assessing cross-cultural measurement equivalence.

by Myers, Matthew.
Published 2000

In collection: Taylor C Raymond

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The tension between strategy and execution: Challenge for International advertising research.

by Ford, John.
Published 2011

In collection: Taylor C Raymond

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A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis.

by Bang, Hae-Kyong.
Published 2004

In collection: Taylor C Raymond

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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands.

by Becker-Olsen, Karen.
Published 2011

In collection: Taylor C Raymond

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Can comparative advertising be effective in Germany? A tale of two campaigns.

by Schwaiger, Manfred.
Published 2007

In collection: Taylor C Raymond

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The influence of consumer self-disclosure on web sites on advertising response.

by Im, Seunghee.
Published 2008

In collection: Taylor C Raymond

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Cross-national market segmentation in the fashion industry: A study of European, Korean, and U.S. consumers.

by Ko, Eunju.
Published 2007

In collection: Taylor C Raymond

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