Author Search Results

Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers.

by Okazaki, Shintaro.
Published 2010

In collection: Taylor C Raymond

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Measuring soft-sell versus hard-sell advertising appeals.

by Okazaki, Shintaro.
Published 2010

In collection: Taylor C Raymond

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The tension between strategy and execution: Challenge for International advertising research.

by Ford, John.
Published 2011

In collection: Taylor C Raymond

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