Author Search Results :: Digital Library@Villanova University

1

Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between U.S. and Japanese consumers.

by Okazaki, Shintaro., Mueller, Barbara., Taylor, Charles.
Published 2010
In collection: Taylor C Raymond

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2

Measuring soft-sell versus hard-sell advertising appeals.

by Okazaki, Shintaro., Mueller, Barbara., Taylor, Charles.
Published 2010
In collection: Taylor C Raymond

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Villanova Faculty Authorship

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3

The tension between strategy and execution: Challenge for International advertising research.

by Ford, John., Mueller, Barbara., Taylor, Charles., Hollis, Nigel.
Published 2011
In collection: Taylor C Raymond

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Villanova Faculty Authorship

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The Digital Library strives to provide access to its collections and resources to the Villanova University community and the global community of scholars, subject to any intellectual property or other restrictions on use. Certain materials, such as historical documents, handwritten materials, and foreign language materials, present unique accessibility challenges and formatting limitations. If you are experiencing difficulties in accessing, viewing, or navigating the Digital Library, please contact us at digitallibrary@villanova.edu or 610.519.5271.

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