Author Search Results :: Digital Library@Villanova University

1

The impact of brand differentiating messages on the effectiveness of Korean advertising.

by Taylor, Charles., Wilson, R Dale., Miracle, Gordon.
Published 1994
In collection: Taylor C Raymond

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Villanova Faculty Authorship

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2

The impact of information level on the effectiveness of U.S. and Korean television commercials.

by Taylor, Charles., Miracle, Gordon., Wilson, R Dale.
Published 1997
In collection: Taylor C Raymond

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Villanova Faculty Authorship

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3

Culture and advertising executions: A comparison of selected characteristics of Korean and U.S. television commercials.

by Miracle, Gordon., Chang, Kyu Yeol., Taylor, Charles.
Published 1992
In collection: Taylor C Raymond

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Villanova Faculty Authorship

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