The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research.

With a focus on advertising, the most visible and publicly criticized marketing activity, issues that impel advertising regulation and self-regulation themselves often generate headlines in the popular press as well as business magazines. Beyond the basic longtime concerns of advertising veracity, o...

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Bibliographic Details
Main Authors: Rotfeld, Herbert., Taylor, Charles.
Format: Villanova Faculty Authorship
Language:English
Published: 2009
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:178908