Is simpler always better? Consumer evaluations of front-of-package nutrition symbols.
Consumers of packaged goods products in the U.S. recently have faced an onslaught of front-ofpackage (FOP) nutrition symbols and icons, including the controversial 'Smart Choices' single summary indicator. In a between-subjects experiment with 520 adult consumers, the authors compare effects of the...
Main Authors: | , , |
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Format: | |
Language: | English |
Published: |
2011
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Online Access: | http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177634 |