Is simpler always better? Consumer evaluations of front-of-package nutrition symbols.

Consumers of packaged goods products in the U.S. recently have faced an onslaught of front-ofpackage (FOP) nutrition symbols and icons, including the controversial 'Smart Choices' single summary indicator. In a between-subjects experiment with 520 adult consumers, the authors compare effects of the...

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Bibliographic Details
Main Authors: Andrews, J., Burton, Scot., Kees, Jeremy.
Format: Villanova Faculty Authorship
Language:English
Published: 2011
Online Access:http://ezproxy.villanova.edu/login?url=https://digital.library.villanova.edu/Item/vudl:177634