A Simulation of Moral Behavior within Marketing Exchange Relationships.
This investigation uses a simulated business-tobusiness sales context to examine five individual moral philosophies (true altruists, true egoists, realistic altruists, tit-for-tats, and realistic egoists). The simulation is based on the Iterative Prisoner’s Dilemma and its associated payoffs, employ...
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2007
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A Simulation of Moral Behavior within Marketing Exchange Relationships. Hill, Ronald Paul. Watkins, Alison. This investigation uses a simulated business-tobusiness sales context to examine five individual moral philosophies (true altruists, true egoists, realistic altruists, tit-for-tats, and realistic egoists). The simulation is based on the Iterative Prisoner’s Dilemma and its associated payoffs, employing computer-generated sales agents that represent different companies and industries. The agents were selected randomly across 1,000 rounds, and interacted with exchange partners according to the moral philosophies noted. In some cases, various corporate cultures were added to determine their impact on the evolution and final mix of philosophical orientations of agents within firms. Simulation results indicate the importance of ethical behavior on the long-term financial success of companies as well as the larger industries in which they participate. 2007-05-26 Villanova Faculty Authorship vudl:176783 Journal of the Academy of Marketing Science 35, 2007, 417-429. en |
dc.title_txt_mv |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
dc.creator_txt_mv |
Hill, Ronald Paul. Watkins, Alison. |
dc.description_txt_mv |
This investigation uses a simulated business-tobusiness
sales context to examine five individual moral
philosophies (true altruists, true egoists, realistic altruists,
tit-for-tats, and realistic egoists). The simulation is based
on the Iterative Prisoner’s Dilemma and its associated
payoffs, employing computer-generated sales agents that
represent different companies and industries. The agents
were selected randomly across 1,000 rounds, and interacted
with exchange partners according to the moral philosophies
noted. In some cases, various corporate cultures were added
to determine their impact on the evolution and final mix of
philosophical orientations of agents within firms. Simulation
results indicate the importance of ethical behavior on
the long-term financial success of companies as well as the
larger industries in which they participate. |
dc.date_txt_mv |
2007-05-26 |
dc.format_txt_mv |
Villanova Faculty Authorship |
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vudl:176783 |
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Journal of the Academy of Marketing Science 35, 2007, 417-429. |
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en |
author |
Hill, Ronald Paul. Watkins, Alison. |
spellingShingle |
Hill, Ronald Paul. Watkins, Alison. A Simulation of Moral Behavior within Marketing Exchange Relationships. |
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Hill, Ronald Paul. Watkins, Alison. |
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Journal of the Academy of Marketing Science 35, 2007, 417-429. |
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Villanova Faculty Authorship |
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Hill, Ronald Paul. |
dc_date_str |
2007-05-26 |
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A Simulation of Moral Behavior within Marketing Exchange Relationships. |
description |
This investigation uses a simulated business-tobusiness
sales context to examine five individual moral
philosophies (true altruists, true egoists, realistic altruists,
tit-for-tats, and realistic egoists). The simulation is based
on the Iterative Prisoner’s Dilemma and its associated
payoffs, employing computer-generated sales agents that
represent different companies and industries. The agents
were selected randomly across 1,000 rounds, and interacted
with exchange partners according to the moral philosophies
noted. In some cases, various corporate cultures were added
to determine their impact on the evolution and final mix of
philosophical orientations of agents within firms. Simulation
results indicate the importance of ethical behavior on
the long-term financial success of companies as well as the
larger industries in which they participate. |
title |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
title_full |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
title_fullStr |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
title_full_unstemmed |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
title_short |
A Simulation of Moral Behavior within Marketing Exchange Relationships. |
title_sort |
simulation of moral behavior within marketing exchange relationships. |
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2007 |
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