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viii ’ THE FUH
November
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where near where they ought to be.
Profits in the Retail Fur business are very great.
-eteeaaragwrears
Milwaukee; 0.5;-‘t
from iltrappet 01:0 illflliearer
7,"‘:C$.'O;j‘r UR plan of buying Furs direct from the Trapper, and
"W ’ selling direct to the wearer, enables us to save money
for our customers. There is no secret about this. VVe sell
high-grade furs cheaply, because our cost. of operation
is low. (ll Thousands of trappcrs from Mame to Alaska
scnd us their pelts, and these pelts are then made up
into choice furs and sold by us direct. VVe eliminate all
middlemen and middlemen’s profits from our transactions entirely,
and by thetime a manufacturer has done this, prices are down some-
tilic principles
than in a year’s
study of the
old haphazard
methods.
You can learn
more practical
psychology in
an hour from
the new psy.
chologist than
you could learn
in a six-months’
course in the
old, speculative
psychology.
These are only
e x a m p 1 e s of
short cuts to
c u l t u r e a nd
practical educa-
tion open to you
The season is short, practically confined to two months. In this time the store-
keeper or department-manager must make not alone his own salary and profits, but
earn all the overhead expense for the whole year.
We have been in the raw fur business for twenty-five years, and began manufac-
turing two years ago. (ll Occasionally we sold skins to some of our friends, who
would take them to furriers and have them made up, with the result that the
finished product cost them less than half the regular price. Furriers began to see
that this was cutting into their business, and refused to make up skins for custom-
ers, or would put them off until February, when the season was over.
This gave us the first idea of making them up ourselves, and We have now a very
extensive place. We have an opportunity such as has no other manufacturer in the
country, to select choice skins, as We are the third largest receivers in the World of
men of today so-
By the use of an
hour's time each
day, you may
b e c o m e m o r e
broadly cultured
and more highly
educated than
the finest schol-
raw fur shipments direct from the trappers.
to any address on receipt of four cents in stamps.
314-316 illroamnay. Jthltnaukee, Ellis.
Our 1913-14 Catalog, now ready, will bring to inquirers
the world's best furs and styles, economically priced. Sent
We save the profits of half a dozen middlemen by selling
to the trade at wholesale prices. Q] We can offer you some
Reel bargains in “ Roycroftie” furs. Money Back, if, for
any reason or no reason, your purchase is unsatisfactory.
ars of a half-
century ago.
-Mary Hope.
80
O reach the
ideal stand-
ard, an orator
must be many-
sided, and com-
bine within him-
7i(2ne;5’e2‘l'er"
OU can leam‘more about architecture in
a month by studying the Parthenon of
Athens than in seven years’ study of the
latest gaudy atrocity of a new town.
You can learn more about physics in a week
by studying the latest works of Madame
Curie, Rutherford and Steinmetz than in
four years’ study of the works of scientists
who wrote prior to Nineteen Hundred.
You can learn more about salesmanship in a
day by actual selling in accordance with scien-
self every great
mental quality
-a vigorous understanding and tenacious
memory, Wit, judgment, imagination, a knowl-
edge of human nature, enthusiasm, self-
possession, dramatic power, moral courage, a
strong will, and native energy so He should
P058688, also, certain physical gifts-a clear
voice, a sturdy frame. To become a great jun’
1aWY6I‘, many of the characteristics that have
been named are essential, especially the power
toyread human nature.
-The Honorable William L. Snyder.